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OUR SERVICES

Access Public Relations specializes in customized communications plans specifically designed to meet the needs of our clients. Our professional team is committed to helping clients achieve their objectives through an array of communication strategies. Services offered through Access are proven PR methods implemented by experienced, creative counselors.

Access offers:

• Media Relations
• Brand Management
• Crisis Communications
• Issues Management
• Marketing Communications
• Internal Communications
• Financial Communications/Investor Relations
• Media Training
• Business Development
• Public Affairs
• Public Involvement
• Grassroots Campaigns
• Initiative and Referenda Campaigns
• Coalition Building
• Event Planning
• Media Placement

Media Relations

Access Public Relations has years of experience working as part of the media and building relationships with key members of news organizations. The firm works as a critical liaison between clients and reporters and other members of the media. We inform the media by facilitating communication about our clients in a fashion that is interesting, relevant, credible and timely.

Brand Management

Using research, strategy and creativity, our counselors assist clients in brand association, repositioning of products and services and helping customers build more solid relationships with their customers and target audience.

Crisis Communications

During a crisis, our clients are not alone. Access Public Relations works diligently to help defend and protect the reputation of your company. Our counselors have proven successful in responding quickly to the media and the Internet when a client’s name is challenged. Clever communications strategies will be implemented to help calm your internal and external environments allowing your company to move forward with regular business operations.

Issues Management

Access Public Relations has experience in developing communications solutions for clients facing important issues. Our team of professionals utilizes their strengths in research, originality, proven media tactics and community outreach to assist clients in identifying dilemmas and overcoming the issues that threaten their business and reputation.

Marketing Communications

Clients wishing to enhance the image of their products or services can count on Access Public Relations to offer sharp communications advice. Our counselors will assist in identifying effective marketing strategies aimed directly towards your target audience. Creative recommendations and persuasive materials will be customized based on your company’s specific goals and intentions.

Internal Communications

As companies face change, employees usually do too. Work environments are often transformed due to situations such as restructuring, downsizing and corporate buy-outs. Access Public Relations can help clients during stressful transitions by effectively handling internal communications.

The Access team is prepared to create key company messages and execute those communications in a carefully timed manner. Our creative and sensitive internal communications approach is designed to help employees adjust to evolving work environments and to help clients move forward with their business.

Our firm also offers internal communications counseling and services designed to promote team and individual morale and to retain and attract your industry’s most talented professionals.

Financial Communications/Investor Relations

Access Public Relations can assist your company in maintaining positive relations with your investors. Our counselors will help enlarge your shareholder community by identifying issues that affect the price of your company’s stock and facilitate messages through many different forms of communication. These messages will be designed in a style that is more easily understood by shareholders.

Media Training

The team at Access Public Relations has a diverse media background, which includes professional experiences in television, radio, print and on-line journalism. We help clients maximize positive media coverage during interviews and other media opportunities. Our qualified staff will help identify key company messages and provide training on how to effectively communicate those messages. Counselors at our firm can also provide thorough media assistance and preparation before press conferences or other events.

Business Development

Access Public Relations can help your company realize its full potential and show you ways of getting there. By using research, creative communications and our extensive contacts, our team will implement techniques designed to create or grow your business.

Public Affairs

Our firm’s knowledge of the local, state and national political systems allows our staff to offer clients valuable political and public policy advice. Our team keeps abreast of political developments, in order to advise clients on possible action steps that will protect their interests.

Access Public Relations has also proven successful in identifying key stakeholders in government bodies and those involved in important decision-making processes. We work to maintain relationships with these individuals so we can assist clients in promoting and protecting their business.

Public Involvement

Opposition often awaits the announcement of new projects. Since gaining public acceptance for these ventures can be a frustrating and challenging process, Access Public Relations is here to make it easier for you. Using a range of proven communication tactics, we’ll show you how to educate the public on how your company’s endeavors will benefit the affected community. Our team will work diligently on helping your projects experience less resistance so you can move forward as planned.

Grassroots Campaigns

Access Public Relations has a proven success rate in communication methods used to motivate key leaders on the local, state and national levels. Using research, strategy and a database filled with influential connections, our team has demonstrated the ability to communicate messages that will support your public initiatives.

Initiative and Referenda Campaigns

The Access team is able to develop communications that will strengthen your initiative and referenda campaigns. We’ll help develop key messages, clearly present the issues at hand, identify the best forms of delivery and evaluate all campaign impact among the electorate.

Coalition Building

In the interest of forming a coalition, Access Public Relations can help clients approach and identify other groups or individuals with similar values, interests and goals. Once a coalition is built, common objectives among the group are more likely to be achieved. This type of alliance can greatly benefit our client since members are able to combine their resources and become more effective than when they acted alone.

Event Planning

For your next special event, Access Public Relations will concentrate on every detail, from beginning to end, so you and your employees can remain focused on normal day-to-day business operations. Our creative and experienced event planning staff can help generate ideas, handle logistics and see that your event comes alive on budget and on time. Allow Access to customize your next important affair. You won’t regret it, and your guests will not forget it.

Media Placement Services/Tools & Research

Access Public Relations uses a software package for media planning and placement. This cost-effective software provides Access with all the necessary tools it needs to deliver detailed reports, electronic invoicing and auditing operations.

Access uses research platforms for all media planning and buying. To effectively meet the need of our clients, we employ a variety of media buying tools, such as Nielsen, Scarborough and/or Arbitron, depending on the media in which we are contracted to place.

For more information, contact us.